Some products that were difficult or impossible to find in Italy 15 years ago. |
When
we first lived in Italy in 2001, many familiar products were
unavailable or extremely difficult to find in grocery stores. We knew
a family at the American military base who would buy us things like
Bisquick, Cheerios (the kind without honey), chocolate chips,
oatmeal, maple syrup, coconut flakes and peanut butter. Gradually, some of these
harder to buy items started showing up at the larger grocery stores.
Last year was the first time I found pancake mix (it wasn’t
Bisquick, but just as good if not better). This year, we have found
actual bacon and chocolate chip cookie mix, and yesterday, I finally saw chocolate chips for the
first time.
Of course, there are so many good foods here that we can’t find in America, so I’m not asking for sympathy, just making observations. It is nice to have some familiar favorites in our diet now and then. It makes living in Italy even more simple and pleasurable. So if any executives from EsseLunga, Conad, Iper, Coop or Despar are reading this, thanks. And we’re still waiting for the rest of the ingredients for making magic cookie bars, including graham crackers, condensed sweetened milk and those sweetened coconut flakes.
Globalization continues to erode the differences between cultures including everyday products such as food. I know that may sound a little negative but it is not meant to be. Local producers will need to hone their marketing skills to stay competitive and relevant to their markets without the advantage of isolation from international companies they have enjoyed up until now. There is nothing really to lament over or anything we could or should do about it. Just an observation.
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